My guest is Benyamin Cohen. Benyamin Cohen manages the official social media accounts of Albert Einstein. He is the News Director of the Forward and was the founding editor of both Jewsweek and American Jewish Life magazine. His newest book is The Einstein Effect: How the World's Favorite Genius Got into Our Cars, Our Bathrooms, and Our Minds. It's a fascinating look into how Einstein's genius and science continues to show up in so many facets of our everyday lives and his enduring legacy as an unlikely pop culture icon.